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Marketing Automation Specialist

Warszawa, mazowieckie, Polska
125 dni temu

To ogłoszenie wygasło 89 dni temu

Sonova Holding AG, headquartered in Staefa, Switzerland, is the leading manufacturer of innovative hearing care solutions worldwide. The group operates through its core business brands - Phonak, Unitron, Advanced Bionics and Connect Hearing - and offers its customers one of the most comprehensive product portfolios in the industry – from hearing aids to cochlear implants to wireless communication solutions.

Founded in 1947, the company is currently present in over 90 countries across the globe and has a workforce of over 9,000 dedicated employees. It is a public company, traded on the SIX Swiss Exchange.

Phonak LLC, headquartered in Warrenville, IL, was founded in 1989 and is the largest group company within Sonova. It manufactures and distributes digital hearing instruments and wireless accessories to hearing health professionals throughout the United States.

Sonova / Warszawa / mazowieckie

Marketing Automation Specialist

In this role, you will be part of Sonova Marketing Excellence team supporting Marketing Managers from different brands and countries in designing, implementing, and monitoring B2B and B2C marketing campaigns. You are a digital marketing expert able to drive Marketing KPIs including demand creation and conversion, customer (B2B) and consumer (B2C) engagement and retention. Your goal is to automate and continuously improve the Salesforce Marketing Cloud customer and consumer journeys to the best degree possible based on lifecycle, optimized segmentation tactics and analytical data insights. 

Your tasks

  • Become a Salesforce Marketing Cloud super-expert , staying up-to-date with the latest solution functionalities, driving the usage of advanced functionalities, and constantly exploring new marketing solutions and trends;
  • Work closely with the Marketing functions of group companies or of brands’ HQ, providing coaching, guidance, advice, and hands-on support for technically implementing their marketing campaigns;
  • Communicate with stakeholders globally to inform them and promote the corporate marketing solutions; 
  • Provide regular tool analytics and take decisions based on data
  • Perform email A/B testing in an effort to continually improve email performance
  • Establish and maintain scalable processes that ensure best practices in campaign management
  • Support the global solution set up (multi-brand, multi-country)
  • Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance
  • Contribute to projects as marketing automation expert

Your profile

  • Bachelor Degree in Marketing, Economics, IT or New Media.
  • Strong digital marketing experience with a focus on marketing automation (campaigns design, implementation, analysis and continuous improvement). At least 2 years of marketing automation tool experience (eg. Hubspot, Eloqua, Marketo). Experience with Salesforce Marketing Cloud is an plus.
  • Good data analytics skills and experience with setting up-and using Google Analytics, Hotjar, or other similar tools.
  • Knowledge of online form data capture, HTML, CSS, web design and JavaScript is a plus.
  • Good understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation
  • Experience with reporting & data analysis, knowledge of GA and other web tracking best practices is a plus
  • Passion for innovation, for staying on top of current marketing best practices and for implementing them to improve campaign performance
  • Flexible team player with excellent communication skills and strong hands-on attitude, comfortable working with various stakeholders from different countries and cultures, able to work with both remote and co-located teams.
  • Ability to handle multiple projects at the same time in a fast-paced environment. Project and change management competencies are a plus
  • Fluent in English and Polish
  • Proficient knowledge of any of the following languages is a plus: German, French, Italian, Spanish.

Our offer

We can offer you a new challenge, with interesting tasks and much more – including an open corporate culture, flat hierarchies, support for further training and development, opportunities to take on responsibility and attractive employment conditions.

In accordance with art. 6 (1) a. Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) hereinafter ‘GDPR’ I agree to have my personal data proceeded for the purposes of current and future recruitment processes in Sonova Warsaw Service Center Sp. z o. o. with its registered seat in Warsaw, address: ul. 17 Stycznia 45A, 02-146 Warsaw and Sonova AG with its registered seat in Stäfa address: Laubisrütistrasse 28, 8712 Stäfa, Switzerland. You have the right of access to your data and the right to rectify these data.

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